Never a band to conform to the norm, Linkin Park are once again looking to shake-up the music industry with the release of their new album Living Things.
The album, which is set to be released on June 26 of this year, will be the follow-up to 2010’s A Thousand Suns. The first single to be released from the album, Burn It Down, was made available to stream on Linkin Park’s official website today, as well as being downloadable instantly upon the digital pre-order of the upcoming release.
The uniqueness comes in the way in which the album is being marketed however, rather than the style used within the track, which LP fans will quickly grow to love. A statement on the band’s website revealed a project known as Share to Earn.
The premise behind this is simple, those fans who spread the word about the new album, leading to increased pre-order figures, will be in with a chance of gaining exclusive prizes. The statement claims that “spreading the word can win you a number of exclusive prizes, including LP concert tickets for life.”
Fans are given another incentive alongside this extraordinary offer. Another statement on the band’s website said: “If you pre-order it now from LinkinPark.com, you get more than just the album and an instant download of the single; you get a subscription to receive a new remixed track from Living Things every month, and early access to tickets for our upcoming headline tours in North America and Europe.”
It is likely that this is one way the band are looking to combat the growing issue of illegal downloading of music, with this offer only being available to those who shell out their cash for a pre-order, and with such great incentives on offer, it is almost certain fans will flock to the site to order their copies.